Develop comprehensive integrated marketing (digital, promotional and advertising) strategies across traditional and digital channels in line with RTA’s strategic objectives.
Own campaign budgeting, media buying, and negotiation across digital platforms, ensuring optimal allocation of resources to meet performance goals.
Identify and set key performance indicators to measure cost/benefit and effectiveness of campaigns, preparing impact analysis reports.
Recommend and integrate tactical marketing initiatives to enhance uniqueness, customer engagement, and brand positioning.
Operations
Lead media planning and buying, ensuring maximum reach within budget while driving KPI-driven optimization.
Govern vendor coordination, managing campaign compliance, and ensuring timely delivery of campaigns to required quality standards.
Build and execute digital campaigns, over...
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