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Senior Specialist, CRM & Onsite (North American Markets)

Company

Castlery

Location

singapore, Singapore

Type

Full-time

We're rethinking homes for how people really live, and we're looking for a Senior Specialist, CRM & Onsite to join our North American Marketing team to help shape the future of living - one thoughtful detail at a time.

You will play a pivotal role in planning and executing email marketing, while optimising onsite customer journeys for the North America market. You will also be collaborating cross functionally with different teams to launch successful email campaigns and leverage on onsite touchpoints to speak to our customers and help them build their dream space to thrive in.

CRM & Email Marketing
  • Lead and own email marketing calendar planning and content strategy
  • Craft, set up, manage and optimize newsletters, automated flows and CRM campaigns
  • Audience segmentation and lifecycle marketing (e.g. re‑engagement, win‑back, cart abandonment flows)
  • Enhance customer trust through reviews and user‑generated content
  • ...

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