3+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning-led roles, ideally at a high-growth startup or scale-up in the Procurement software space.
Proven track record of defining category-level positioning and competitive differentiation in complex or technical markets.
Hands-on experience translating product capability into buyer-relevant narratives - distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account-based channels.
Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer-engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity.
Experience briefing and managing external partner...
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