We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese CFD market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.

Key Responsibilities

• Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, affiliate).
• Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities.
• Forecast campaign performance, CAC, and LTV using historical paid media and conversion data
• Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels
• Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis.
• Monitor post...