The Senior Media Relations Specialist is responsible for developing and coordinating communications strategies for key health system initiatives, clinical service lines and clinical research priorities. Specific tasks include: developing written materials such as press releases and media pitches, award nominations and select social media posts; developing and maintaining relationships with faculty clinicians and researchers, administrative staff and others to identify storytelling opportunities; developing and maintaining relationships with news media; coordinating with other teams, e.g. social media, internal communications and University peers; and identifying and escalating sensitive issues to department leadership. Given the nature of the work, some activities may require after or before normal work hours and weekend work, as appropriate.Essential Duties:
+ Determine strategy and priorities for media outreach for clinical service lines and faculty research that align with ...