Responsibilities

• Own end-to-end management of global digital media buying for overseas markets. Develop and execute global/regional media strategies aligned with business objectives (brand awareness, user acquisition, conversion growth), including channel mix, budget allocation, audience targeting, and pacing. Be accountable for core performance metrics such as ROI, CPI, and ROAS.
• Lead execution across major global platforms including but not limited to Google, Meta (Facebook/Instagram), TikTok, Twitter/X, Amazon DSP, and YouTube. Manage account setup, bid optimization, creative deployment, real-time monitoring, and performance adjustments to ensure efficient campaign delivery.
• Conduct in-depth analysis of target markets (e.g., North America, Europe, Southeast Asia, Japan, and Korea), including media landscape, user behavior, cultural nuances, and seasonal trends. Develop localized strategies and continuously track competitors to enhance campai...