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Senior Marketing Specialist - Paid Media (Hybrid)

Company

M&T Bank

Location

Baltimore, United States

Type

Full time

Overview:

As a Senior Marketing Specialist, Paid Media, you will play a critical role in planning, executing, and optimizing paid media campaigns across multiple digital platforms. Your expertise will help increase brand awareness, drive consideration, and deliver measurable campaign results that align with our business goals. This role combines hands-on campaign execution with strategic media planning and stakeholder partnership, helping translate business objectives into media strategies that drive measurable brand and business impact.

Primary Responsibilities:

  • Work closely with media planner to develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more.
  • Manage end-to-end campaign execution, including campaign set up/media buying, tracking, budget allocation/pacing, bid management, optimization and reporting. 
  • Provide monthly budget reconciliati...
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