This role is based in our Dubai Office - One Central Tower.

Role Overview

The Senior Marketing Manager will play a critical role in the successful launch and promotion of a new event in Dubai in 2026. This role involves developing and executing comprehensive marketing strategies to drive awareness, engagement and attendance for the event. The Senior Marketing Manager will work closely with cross-functional teams including sales operations and product teams to ensure the event’s marketing efforts align with business objectives and exceed customer expectations.

Areas of Responsibility & Accountability

• Marketing Strategy Development :

  • Develop and implement a robust marketing strategy tailored to the new event ensuring alignment with Informa Markets overall objectives.
  • Identify target audiences and create segmented marketing plans to maximize reach and engagement.

• Campaign Mana...