The Sr. Marketing Manager, Loyalty and Direct Marketing, will play a critical role in enhancing customer retention, engagement, and lifetime value through data-driven marketing strategies across email, SMS, direct mail, and CRM-driven campaigns. This position requires a seasoned professional with a deep understanding of loyalty programs, marketing strategies, and consumer behavior. Reporting to the Marketing Director of Brand, Loyalty, Direct Marketing and Promotions, you will collaborate cross-functionally to design and execute programs that optimize loyalty program performance, personalize customer communications, and drive revenue growth.