About the Role

Black & Grey HR is hiring for a leading Technology company in Dubai. Our client is looking for an experienced Senior Marketing Executive to join their team. This role focuses on driving B2B marketing strategies and handling the complete lifecycle of event management from planning through and followup.

Key Responsibilities

1. Account-Based Marketing (ABM)
   • Develop and implement ABM strategies to engage high-value target accounts.
   • Collaborate with sales teams to identify key accounts and tailor marketing campaigns.
   • Design personalized marketing messages to nurture and strengthen relationships with key stakeholders.
   • Track, analyze and adjust ABM campaign results to optimize performance and ROI.
2. Event Management
   • Take the lead in organizing and managing industry events, conferences, trade shows, and webinars.
   • Handle all logistics, vendor coordination and o...