Define and own the end-to-end business Marketing Automation strategy in Marketo, translating business objectives into clear automation use cases, roadmaps and success metrics, while aligning with platform capabilities.
Define and optimize B2B email marketing and omnichannel engagement strategies, ensuring that nurturing, lifecycle communications, and automated journeys are relevant and aligned with business objectives across the customer journey.
Design, implement, and optimize marketing automation frameworks (lead scoring, lead qualification, nurturing) and continuously improve targeting, segmentation, and personalization to drive Sales Qualified Leads (SQLs).
Define and manage attribution models in Marketo, and contribute to holistic performance reporting by connecting Marketo data with Google Data Studio dashboards.
Act as strategic owner and senior stakeholder interface for Marketing Automa...
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