Lead impactful lifecycle marketing strategies with Lightspeed as a Senior Marketing Automation & Lifecycle Manager in Quebec City. Drive programs from awareness to utilization while optimizing customer engagement.
Join our Financial Services team to own lifecycle architecture and design marketing journeys across key stages like awareness and renewal. You will implement Salesforce Marketing Cloud workflows and work closely with Product and Data teams to craft tailored audience strategies. Your expertise in lifecycle marketing will help measure performance and enhance user experiences throughout the funnel.
Key Responsibilities:
• Design and implement continuous marketing lifecycle journeys
• Build and manage Salesforce Marketing Cloud architecture
• Transition from batch to trigger-based messaging
• Collaborate with cross-functional teams for audience segmentation
• Measure lifecycle performance and optimize engagement metrics
Requirements:
• Hands-on Salesfor...