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Senior Manager, Marketing and C&C Data Strategy, Products

Company

Coca Cola

Location

Shanghai, China

Type

Full time

Description

Summary:

Job Objective

Drive consumer and commerce data value creation by translating business needs into data-driven insights, scalable data products and AI-enabled use cases.

This role is expected to bridge Marketing, Commercial, DTS (MarTech & data) and external data partners, and support better decision-making across consumer understanding, commerce growth, CRM activation, media effectiveness and business performance.

This role is beyond reporting or data coordination. The candidate must have strong analytical ownership and sufficient technical fluency to lead vendors, analysts and technical teams, validate outputs, challenge assumptions and ensure business-ready recommendations.

Scope

Understand business needs and design data-driven analytical solutions Align with HI, Category, E2E, Commercial, Digital and Media teams on high-value business questions and data opportunities. Translate business q...

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