Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Issuing and Risk and Identity Solutions

Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region ensuring initiatives support business growth and priorities.

Engage Regional Leadership in GTM and Sales as a marketing partner

Collaborate closely with regional sales product and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals drive net new revenue opportunities and cross-sell and upsell solutions.

Adapt and Execute VAS Financial Institutions Marketing Plans in the region

Translate Business Unit Solutions and product priorities into actionable regional marketing plans leveraging content and best practices to drive awareness demand generation and partner engagement across Issuing Pro...