This position is forOffice of Corporate Communications and Marketing (OCCM).
Content Strategy and Editorial Oversight
Drive the development and execution of a coherent, audience-led content strategy across SMU's owned digital platforms, ensuring alignment with institutional marketing goals and brand positioning.
Lead editorial planning and governance for content hubs, campaign pages, and thought leadership pieces, ensuring a consistent narrative voice, high-quality storytelling, and strategic relevance in both English and Simplified Chinese.
Collaborate with internal stakeholders and agency partners to shape content that supports student acquisition, brand storytelling, and reputation-building across SMU's priority markets.
Bilingual Content Development and Chinese Digital Platforms
Lead the creation, adaptation, and governance of Chinese-language content across SMU’s digital prese...
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