Identify and develop business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
Analyze issues by packages and develop activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.
Translate shopper and channel insights, trends and assessments, into channel strategies and plans.
Identify success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth i...
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