Role Overview

The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.

Department

Media Planning

Job Title

Senior Manager - Business

Reporting Manager Title

Director - Business

Location

Bangalore

Roles & Responsibilities

• Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
• Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
• Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
• Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.
• Lead planning and execution of campaigns across platform...