Join Meridian as a Senior Specialist in Lifecycle Marketing, focusing on designing automated member journeys that enhance engagement and align with business goals. This hybrid position offers flexibility and impact.
With 7 to 10 years of experience, you'll oversee the development of CRM marketing strategies, apply your knowledge of Dynamics 365, and enhance member interactions through targeted communications. Your hands-on experience with journey mapping and data analysis will support holistic growth initiatives, allowing you to leverage insights for impactful marketing strategies.
Key Responsibilities:
• Coordinate automated member journeys in Dynamics 365
• Monitor and analyze performance metrics for journey success
• Design communication flows for member engagement
• Collaborate with teams for seamless implementation
• Troubleshoot issues to refine journey experiences
Requirements:
• 7-10 years of experience in journey development
• Background in financ...