Qualifications & Requirements

Basic Requirements

• Education:
• Bachelor’s degree or above. Preferred majors include Marketing, Advertising, Media & Communications, Economics, Finance, or related fields.
• Experience:
• 7+ years of experience in integrated marketing, brand marketing, or digital marketing.
• Languages:
• Chinese and English must both be working languages, with strong business communication and copywriting abilities.

Preferred Industry Background

• Experience in integrated marketing at large internet companies (such as Alibaba, Tencent, ByteDance, Meituan) or internationally recognized brands is preferred.
• Experience in fintech, digital assets, or cross-border internet product marketing is highly preferred.
• Proven experience leading successful global marketing campaigns is preferred.

Core Competencies

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