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Senior Growth Director, B2C GTM

Company

substance

Location

singapore, Singapore

Type

Full-time

TheMandate

Ahighgrowthtechnologycompanyisenteringaneweraofglobalexpansion—withoperationsspanningAsiaandtheMiddleEastandnowscalingtheirfootprinttoothercontinents.Tosupportthistransformation,weareseekingaseniorleader whocanbridgestrategyandexecution,consultingstructureandcommercialreality.

Thisrolecarriestheaccountabilityofbuildingafull suiteglobalB2CGTMfunction —fromblueprinttoexecution—andwilldirectlyinfluenceexecutivedecisionsacrossbrand,marketentry,andperformance.

Thisrolealsoservesasasuccessorpipeline assuchitisonlydesignedforaleaderwhocombinesstrategicclarity,gravityandreadiness,highlevelofthoughtleadership,commercialdepth,andtheabilitytoinfluenceC-suitestakeholders .

1.B2CGo-to-Market

  • DesignandleadthecompleteB2CGTMframework forthecompany’sglobalproducts—buildingvaluepropositionsthatresonateacrossmultipleconsumermarkets.
  • Definehowbrand,product,andperformancemarketing intersec...

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