Direct the organisation on applying advanced analytics, digital attribution, and new spaces such as attention and in-market testing to provide strategic insights and optimise media planning globally
Participate in relevant leadership forums, providing expert guidance on media effectiveness to address key strategic business questions and influence decision-making
Drive a culture of data-driven decision‑making and performance management within Global and OU Media teams, advocating for the importance of media analytics across the organisation
Direct the collection and analysis of key media performance insights and syndicated data from priority markets, ensuring timely and accurate reporting
Manage relationships and budget for local syndicated data and analytics services vendors, ensuring best‑in‑class solutions for Haleon
Partner with D&T and CBIA and local busin...
★ Ready to Start Your European Career?
Take the next step and apply for this exciting opportunity