Responsibilities

• SEO Strategy & Website Optimization – develop and execute an SEO strategy, conduct keyword research, on‑page and off‑page SEO, and technical optimizations; monitor Google Search Console, GA, and SEO tools; collaborate with the content team to ensure web pages, blogs, and landing pages are optimized; track industry trends and recommend continuous improvements.
• Social Media Advertising & Campaign Management – plan, create and execute paid social media campaigns across Facebook, Instagram, TikTok, YouTube, and LinkedIn; define target audiences; manage campaign budgets, bid strategies, and A/B testing to maximize ROI; work with the creative team to develop compelling ad copies, visuals and video content; monitor, analyze and optimize performance using Meta Business Suite, Google Ads, and TikTok Ads Manager.
• Digital Content & Brand Engagement – collaborate with content creators to align digital assets with SEO best practices and bra...