Mission:
CRM leadership in consumer connection & brand building on EC channel and lifestyle category.Leverage logic data to magic performanceThis role as key driver to drive the development and excellence in execution of eCRM programs and lifestyle CRM campaign in APAC to enrich customer engagement and improve overall customer online experience via achieving a more personalized consumer journey.
Working as a major role and responsible for TNF eCRM strategy (including T-mall, wechat miniAPP, douyin, JD, etc) , road map, planning and control of budget.Work with EC team, Digital marketing team, DT (IT support) & external agency to develop & manage integrated eCRM execution plans in consumer online touch point that includes acquisition, retention, database marketing, data analysis to achieve yearly goals.Build solid collaboration with 3rd party EC platforms and grab new growth opportunities both in new channel ...