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Senior Executive/ Asst Manager, Integrated and Strategic Communications

Company

FairPrice Group

Location

singapore, Singapore

Type

Full Time

Job Description

Business Function

Group Strategic Communications is responsible for building, protecting, and enhancing the FairPrice Group brand in an increasingly omni-channel retail industry. Working closely with all units within the FairPrice Group, we create and execute integrated strategies that focus on communications especially digital and media communications to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose

  • Integrate and amplify FPGs key corporate and business messages and narratives across all relevant communication channels (i.e. media, social and internal) 
  • Enhance FPGs corporate reputation and profile its initiatives across the businesses, its digital transformation efforts and key themes that FPG wants to win in, across earned, owned and paid media with a primary focus on earned media
  • Ensure that FairPrice Group maintains and grows its sha...
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