**General Description:**
The BeOne Hematology Franchise is seeking a Senior Director/Executive Director to lead non-personal promotion strategy and execution. The Hematology Franchise has a market-leading brand with BRUKINSA, just received approval on BEQALZI, and is on track to launch its third product. As our digital presence expands, this is a critical role to define and drive digital strategy and flawless execution across channels for all three brands, while aligning how BeOne delivers across functions. This position reports to the Vice President, Hematology Marketing.
**Essential Functions of the Job:**
+ Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications.
+ Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe.
+ Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner o...