The Head of B2B Marketing is the seniormost CEMEA marketer directly accountable for developing and maximizing the impact and capabilities of Visas B2B marketing in CEMEA across 90 countries and territories in which Visa operates. The role reports directly to the CEMEA SVP Chief Marketing Officer and Global SVP B2B Marketing. This leader will have strong cross function accountability and stakeholder management responsibilities interacting with senior leaders across many functions such as Sales Products Corp Comms and country leadership teams.

Essential Functions

• Set priority: Work together with CEMEA business units and sales organizations to define key priorities and set strategic direction for B2B Marketing in the Region.
• Set Strategy: Define strategies and frameworks that maximize B2B Marketing impact to the sales of Visa solutions
• Manage the P&L: track B2B Marketing investment and impact and recommend investments for the function.