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Senior Director, Consumer Data Strategy

Company

Coca Cola

Location

Dublin, Ireland

Type

Full time

Description

Summary:

The Senior Director, Consumer Data Strategywilllead a global capability that ensures consumer data is a strategic asset across Marketing and the broader enterprise. This role is central to our ambition to build marketing systems that are predictive, insightful, and connected to consumer needs. Beyond data collection, this leader will be accountable for translating consumer data into activation, measurement, and sustained business impact at global scale.

This leader will define the vision and roadmap for how we strategically evolve, collect, structure, govern, activate, and measure consumer data across all channels and markets. They will collaborate closelyacross multiple internal stakeholders and withexternal data partnerstoensure our ecosystem fuels meaningful human understanding, more precise audience engagement, and stronger marketing performance.

We areseekinga strategic, inclusive, and commercially minded leader with deepexp...

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