A leading advertising agency is seeking a Senior Digital Planner/Buyer in Toronto, Canada. This role focuses on strategic planning and tactical buying for digital media across various platforms. The ideal candidate will have over 4 years in media planning or buying and possess strong analytical and negotiation skills. Responsibilities include developing media plans, negotiating with vendors, and managing campaign performance. A degree in advertising or a related field is preferred, along with proficiency in media systems and research tools.
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