Elevate your career as a Senior Digital Marketing Specialist at Ritchie Bros. in Burnaby. Drive B2B lead generation through innovative paid media strategies and cutting-edge advertising technologies.
In this vital role, you will oversee the digital marketing strategy, focusing on enhancing paid media campaigns for Ritchie Bros. brands in North America. Your expertise in the latest ad tech platforms, including Google AI/Performance Max and Meta Advantage+, will be essential for achieving high-quality lead generation and conversion rate optimization.
Key Responsibilities:
• Develop and execute the paid media strategy for lead generation
• Optimize conversion processes and address roadblocks
• Analyze performance using Google Analytics and Optimizely
• Design landing pages that enhance campaign effectiveness
• Report on performance improvements and statistical measures
Requirements:
• Over 3 years of B2B paid media experience
• Proficiency in Google and Meta ...