Job Description
Developing and executing SEO strategies, including content strategy, link building, and keyword strategy
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research and implementing content recommendations for organic SEO success
Managing all SEM campaigns on major search engines such as Google, Yahoo, and Bing to maximize RO
Executing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns
Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
Monitoring search terms, rankings, and analytics to assess the performance of client websites and make recommendations for improvement
Programming in HTML, CSS, and JavaScript to ensure the site is accessible and easy to follow
Making technical recommendati...