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Senior Digital Marketing Manager

Company

MOVENPICK

Location

Pathum Wan, Thailand

Type

full-time

Job Description

  • Develop, own, and execute the hotel's annual digital marketing strategy, aligned with commercial targets and the property's Ambitious Goals framework.
  • Lead digital agency partnerships and optimize paid media investments across Google, Meta, and emerging platforms.
  • Drive SEO, GEO, content strategy, and website optimization to maximize visibility across traditional and AI-powered search environments.
  • Manage CRM and email marketing programmes to increase guest engagement, loyalty, and guest lifetime value.
  • Monitor and analyze marketing performance using GA4 and other analytics tools, providing actionable insights and recommendations.
  • Serve as the guardian of Mövenpick brand standards, ensuring consistency across all marketing communications, visual assets, and guest-facing content.
  • Oversee content creation, photography, videography, social media strategy, and creative output to strengthen the property's brand...

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