About The Role
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This position will be based in our Madrid office.
You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch‑points as well as define key client segments for improved targeting and CRM program effectiveness.
You will ensure that all campaigns have clearly defined success metrics that are tracked and analyse...