Role Overview

The Senior Copywriter is responsible for creating compelling, compliant, and conversion-focused content across multiple iGaming channels. This role works closely with Marketing, Compliance, Product, and CRM teams to ensure all messaging aligns with brand tone, regulatory requirements, and responsible gambling standards.

Key Responsibilities

• Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications.
• Write and optimise copy for acquisition, retention, and reactivation campaigns.
• Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions.
• Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication.
• Maintain and evolve the brand voice and tone across all communication channels.
• Interpret com...