KEY RESPONSIBILITIES

1. Creative Planning Execution

• Develop big ideas and creative concepts with clear, cohesive narratives aligned with campaign direction.
• Build integrated creative concepts and content based on creative briefs across multiple platforms and channels.
• Collaborate with the Account Manager, Multimedia Leader, and relevant teams to communicate campaign messages in a compelling, coherent, and creative way.
• Contribute to the development of content frameworks, IMC frameworks, and implementation directions for related teams such as PR, Social, and other cross-functional units.

2. Content Planning, Research Copy Development

• Build and execute content strategies aligned with clients’ brand positioning and marketing objectives.
• Develop brand messaging such as key messages, taglines, slogans, value propositions, and other communica...