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• The Senior Writer will work directly with our international clients to produce high‑quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross‑platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory.
• Independently develop, research, and produce high‑quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation.
• Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives.
• Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messagi...