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Role Overview

• Lead the Product & Innovation Cell to drive new product development, innovation strategy, and strategic investments across subsidiaries for agri, rural, and financial ecosystems. The role focuses on technology-led transformation, market intelligence, and startup/investment evaluation to enable scalable growth.

Key Responsibilities

1. Product & Innovation

• Design product concepts, pilots, and rollout strategies for subsidiaries
• Define use cases, customer segments, and value propositions
• Drive innovation initiatives aligned to business priorities

2. Market Intelligence

• Conduct market research, competitor benchmarking, and trend analysis
• Identify opportunitie...