Drive BMO's customer communication effectiveness as a Senior Manager, Campaign Strategy and Optimization, based in Toronto. Optimize channel performance to enhance customer satisfaction and revenue.In this hybrid role, you will be pivotal in developing strategies that leverage customer insights across multiple channels. Your focus will be on overseeing communication management and fostering new capabilities to improve campaign processes. Collaborating closely with cross-functional teams, you'll utilize analytics to provide actionable insights and ensure alignment with organizational goals and priorities.Key Responsibilities:
• Develop and execute customer-centered communication strategies
• Optimize the effectiveness of channels based on capacity
• Monitor and recommend improvements to campaigns
• Oversee consolidated reporting on campaign effectiveness
• Lead development of new data elements for campaignsRequirements:
• At least 5 years of experience in targeted comm...