Senior Campaign Strategy Management – Shopee

Location: Kuala Lumpur, Malaysia

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Responsibilities

• Strategize, develop, and execute large‑scale Mega Campaigns, Category Campaigns, and key Marketing Initiatives to drive business growth and user engagement.
• Lead end‑to‑end campaign project management, including planning, execution, performance tracking, and post‑campaign evaluation to ensure objectives are met.
• Analyze key market trends and campaign mechanics to uncover insights that enhance traffic generation and optimize sales conversion across Shopee’s platforms.
• Collaborate cross‑functionally with teams such as Business Development, Operations, and Marketing to ensure seamless alignment and timely delivery of campaign milestones.
• Conduct real‑time performance monitoring and data analysis, identifying performance gaps and proposi...