**Job Summary**

Responsible for the execution of omni-channel customer segmentation for all marketing programs, promotions, and collateral. Responsible for optimizing the customer segmentation strategy across vertical and channel and identifying as well as implementing operational process improvements within the customer segmentation process.

**Major Tasks, Responsibilities, and Key Accountabilities**

+ Executes the customer segmentation strategy across vertical and channel markets.
+ Identifies and implements operational process improvements.
+ Manages omni-channel projects and executes on deliverables.
+ Conducts analyses and measurement of campaigns and programs.
+ Collaborates with internal partners to ensure project and deliverable deadlines are met.
+ May train and mentor new specialists.
+ Completes other projects as assigned.

**Nature and Scope**

+ Identifies key barriers/core problems and applies problem solving sk...