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Senior Campaign Marketing Executive

Company

SK INTELLIX MALAYSIA SDN BHD

Location

Kuala Lumpur, Malaysia

Type

ACTIVE

Role
Summary


The Senior
Campaign Marketing professional leads the planning, execution, and
optimization of integrated, multi-channel campaigns to achieve
awareness, demand, and revenue outcomes. The role owns strategy,
cross-functional orchestration, budget stewardship, and performance
measurement across the customer
journey.


Key
Responsibilities:


Strategy
&
Planning

  • Develop
    integrated marketing campaign strategies aligned with commercial
    goals and target segments.
  • Define the channel
    mix (email, paid social, search, programmatic, content, events,
    web), messaging frameworks, and testing
    roadmaps.
  • Establish clear KPIs/OKRs and
    campaign hypotheses based on data, market trends, and customer
    insights.


Execution
&
Optimization

  • Lead
    end‑to‑end campaign ...

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