Plan, manage and execute all revenue-generating campaigns, including planning, logistics, budgeting, vendor management, experience design, content orchestration, project/event management, communications and post-event analysis
Leverage best practices and propose initiatives that anticipate and reflect the company’s needs and industry trends
Demonstrate ability to create measurable event programming and strategies
Determine effectiveness of each event with recommendations including lead generation and awareness to validate ROI
Research and recommend events by providing cost estimates, resource analyses, potential ROI, competitors, partners, etc.
Collaborate with Director, Brand & Content with the development of campaign branding, content and marketing initiatives including event landing pages, collateral design, email marketing, etc.
Research the competitive landscape and apply le...
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