Key Responsibilities

Brand & Activation Leadership

• Act as the primary marketing lead for a portfolio of 2–3 emerging / new business brands
• Drive consistent and relevant social media presence, from content ideation to execution
• Plan and execute in-store and out-of-store activations, sampling programs, and trial-driving initiatives
• Support NPD launches, ensuring strong visibility, awareness, and trial through integrated marketing activities

Collaboration & Integration

• Work cross-functionally with Sales, Trade Marketing, Digital, Supply Chain, and Commercial teams
• Partner with other JAPFA brands and selected external non-JAPFA brands for collaborations and co-activations
• Plug emerging brands into enterprise-lev...