Establish and maintain strong relationships with local Southeast Asia and international media (including newspapers, magazines, TV, radio, and online platforms). Conduct regular communication and engagement to expand media resources.

Plan, organize, and execute various brand and PR activities, such as new product launches, promotional events, and themed brand campaigns, to enhance brand awareness and influence.

Develop PR and brand communication strategies. Based on market trends and business needs, promote the brand image through diverse channels to improve brand reputation.

Monitor market trends and media coverage to identify potential brand crises. Develop and implement crisis communication plans to minimize negative impacts.