**The Position**

The Senior Brand Manager plays a key role in executing brand strategy with a strong emphasis on customer engagement and commercial performance. This position is responsible for driving the operational plan for assigned brands, ensuring alignment across cross-functional teams, and contributing to the overall growth of the organization.

**Duties & Responsibilities**

+ Lead the development and implementation of the OPU operational plan for assigned brands.
+ Drive brand performance to achieve sales growth and market share objectives.
+ Ensure alignment with cross-functional teams including Medical Affairs, Sales, Market Access, Finance, and Commercial Operations.

+ Contribute to the business planning cycle, including long-term forecasts and investment planning.
+ Provide local market insights to support ROPU brand strategy development.
+ Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan.
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