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Senior Brand Manager- IBD

Company

AbbVie

Location

Shanghai, China

Type

full-time

Job Description

Marketing Planning

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

  • Lead to create and implement the brand strategies of  the assigned products based on market size, opportun...

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