Description
/ Capsule
Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.
Typical Accountabilities
Deploy strategies to achieve brand objectives and outcomes (business’s performance, P&L, pre-launch excellence…).Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals.Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, channel development, new market assessment…)Manage and work with external vendors to create personalized marketing campaigns t...