Job Title: Senior Audience & Marketing Insight Manager - Revenue & Growth Team (Reporting into the SVP Revenue & Growth, dotted line to VP Data, EMEA).
Key Responsibilities
- Develop and lead a forward‑thinking strategy for understanding audience behaviour, growth, and engagement on key social and digital platforms.
- Report and analyse social media activity to identify what drives engagement and provide campaign‑level reporting and recommendations.
- Own the strategy for the management of audience tools such as Co:Brand and Audiense, working with the labels to deploy, derive insight, and build strategies.
- Partner with the Senior Platform Marketing Manager to provide campaign and UGC performance benchmarking.
- Help define metrics of success for social media marketing and ensure performance is tracked and democratised within the business.
- Analyse the full‑funnel fan experience to identify friction points and drop‑offs in t...