Senior Analyst - SBS Marketing Strategy & GTM
New York, NY, United States(Hybrid)
**Job Description**
American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing & Brand Strategy team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.
The Senior Analyst will support the development of creative and marketing strategy, contributing to positioning, messaging, visual identity, as well as GTM and customer insight approaches for critical SBS product and feature launches. They will be instrumental in providing management and oversight of the implementation of creative and marketing strategies by working closely with Product, Mark...