Senior Analyst, Measurement Strategy

 

Own Measurement Strategy End to End Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights. Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions.



Design Testing Roadmaps and Methodologies Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches.



Translate Data into Business Impact Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to ...