Meta & TikTok Ads Expertise: Strong knowledge of Meta Ads Manager and TikTok ad accounts, with the ability to independently manage and optimize campaigns on both platforms.

Account Management: Proven experience handling accounts autonomously, making strategic decisions, and ensuring optimal performance across multiple channels.

Data Analysis & Metrics: Expertise in extracting and analyzing platform metrics accurately, with a deep understanding of in-platform definitions and the ability to discern relevant KPIs for various stages of the marketing funnel (Brand Awareness, In-Market Consideration, Purchase Consideration, Conversion).

Full Funnel Strategy: Strong understanding of the full marketing funnel and how to drive success at each stage, from brand awareness to conversion.

Campaign Strategy & Media Planning: Experience in ...